Amway is an American company using a multi-level marketing model to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ending on December 31, 2012—the seventh consecutive year of growth for the company. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.
One of the world's largest direct selling businesses powered by:
- Brands That Do Wonders
- Opportunities That Empower
- Relationships That Endure
- Global Citizenship That's Purposeful
Positive change set into motion in over 100 countries and territories.
Amway is above all a family company. Steve Van Andel and Doug DeVos lead a
diverse global management team that supports Independent Business Owners and
their goals.
Over 52 years ago, two men had a dream for a
better life for their families. They built a company on principles, people and
products that have touched millions of lives around the world.